Our Impact
Enabling growth through innovation.
Our Differentiator
Our next-generation Category Management layers a new strategic framework on top of the traditional 8-step category management to produce a new strategic process enabling breakthrough results for both retailers and brands.
Proven process delivering transformational results.
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Core Brands
Innovation
Differentiation
Our Mission
We’re revolutionizing Category Management for retailers and CPG companies.
Our next-generation approach transcends the traditional 8-step process by integrating cognitive market insights and advanced customer segmentation models to unlock sustainable growth opportunities. We pinpoint transformative growth platforms and craft a unified category and brand vision tailored to captivate your “prime prospects” propelling your business to the forefront of your desired market.
Our mission is to unlock substantial and sustainable market growth, enhancing your market share and establishing your leadership. Our goal is to help you achieve pole position in the category that we want to grow.
We help you unlock significant and sustainable market growth with improved market share.
Meet AiRICA, our AI.
To enable the implementation of our next-generation Category Management, we’ve developed AIRICA, our agentic AI solution. AIRICA seamlessly blends external data—such as consumer trends (ie: GLP-1 impact), weather patterns, market events—with your enterprise data, accelerating the deployment of our advanced Category Management strategies and reducing time to value.
It provides a comprehensive and strategic Category Management review within minutes, not months.
Accessible to merchants, category managers, brand managers, and commercial teams, AIRICA serves as a coach and advisor beyond the initial implementation. With can interact with both internal and external data, run simulations, and brainstorm to make informed decisions swiftly and accurately, understanding the impact of each change.
Success Stories
Helping global brands uncover untapped opportunities.
A leading retailer achieved a 15% compound annual growth rate in the breakfast category.
A prominent plant-based food and beverage company significantly expanded its category, culminating in a business valuation of $10 billion.
A global beverage giant uncovered untapped opportunities, leading to a fivefold growth in a specific segment.
A retailer ascended from the #3 market position to #1 within two years.
*More references are available upon request.
Let's get started.
With our seasoned team of experts and practitioners we would conduct a focused and fast (< 3 weeks) assessment of categories and brands with the highest potential for significant growth. Following this, we collaborate with you to implement our next-generation Category Management process that fills the gaps identified and tailored to seize these opportunities.
Partner with Intent AI to transform your Category Management approach and achieve unparalleled growth in your market.